Investigation of KHJ

Investigation of KHJ
crazy for you

Kim Hyun Joong

Kim Hyun Joong
Good Looking Male

Jumat, 23 September 2011

《COOL轻音乐》Editor on Kim Hyun Joong's upcoming album

Source: Translaton by
lift from

Just chatted with the manager for a while, Hyun Joong is recording for his 2nd album, tenatively set to be released on mid-October. What style 'll it be this time around? ...really look forward to it. And he also plans to have his Asia tour concert in Mainland China next year.

[Scans] Kim Hyun Joong Reveals His Ideal Product at TEENS MAGAZINE



[Article] The Marketers' Darling - Kim Hyun Joong

Credit: aprilstarr @
Repost from
Pls keep full credit and link back to the site, Please.

Once upon a time peddlers bring around wares on top of their heads or hanged them on a balance on the shoulder .They even bring their goods on your doorstep.That preceeded all door to door sales and deliveries. Now peddling has been upgraded and more accessible. Thanks to the wonders of internet technology that lets the buyer see the goods in their face (through the computer monitor). Or through television screens, giant billboard,walls of subways,sides of buses and magazines. Of course if the peddler goes by the name of Kim Hyun Joong … every buying must be a pleasant activity. Until you see your bills .

Every buy must be worth it if Hyun Joong, the marketer’s delight and darling endorses it .That is what CNN said was the result of their previous internal survey. It seemed his endorsement had spread over food, drinks, clothing outer and inner wear, shoes and accessories, beauty products, bags, credit cards, cellphone, camera, retailing, etc .Don’t forget he is also promoting his music album. Why, a few more and his endorsements can fill an entire department store.

But why him? Don’t just give me the obvious.Yes, he is very handsome,though he is photogenic,many say he is even more attractive personally.Did you also say he is a well known celebrity whose fans’ documentation of his activities puts to shame many stalkers combined not only in South Korea but in many countries as well? You’ve got it again! But there is more to that than meets the eye.

A celebrity is said to be an ideal human billboard. Ask marketers in India ,Taiwan and the United States whose celebrities keep their commerce humming and earning . Many times advertisements are by itself a form of entertainment -their concept, charming storylines , cute dialogues and the appearance of our beloved celebities pretty much round up why they are liked. Marketers choose celebrities who can clearly promise a dream, a lifestyle similar to theirs ,that seem attainable by using the products and services.

Celebrities are people of influence, they have abilities to start a trend,they have the reputation of being trustworthy in that what they are endorsing are what they really are. Do they like the products and actually use them ? It is hoped they do .

If you also notice celebrities are matched with the brand and the products. Kim Hyun Joong exudes the charm of the city man, they say. In his commercial he was able to project that persona looking chic, aloof and impersonal for Fall . All he needs to do is knit his brows, look solemn with a dark face. There you’ve got your man! You want your message that Spring is the season of buds blossoming and the atmosphere becoming bright and cheerful , no worries Kim Hyun Joong’s smile can thaw the remaining snow of Mt Halla. Winter? You already feel cuddly warm knowing it is the sweater or jacket that Hyun Joong wrapped his body with. Summer is funtime to travel.Go! Hyun Joong is waiting for you in Seoul. Lest I forget, his flawless skin makes women envious if not insecure. Well, facial products are within your reach and Hyun Joong’s standee is even there watching over you .

The psychology of it is, if you like him you must like what he is selling . This is clearly transfer of affection from the star to the product. Or put another way ,the star has the halo effect on the product.Eventually he and the product meld into one.Is he credible? They will not say he’s got the midas touch if his endorsement does not translate into more sales.Businessmen who are crunching numbers cannot be indifferent to that.

Arrrgh, the closest now I can get to my Hyun joong is a pack of noodles he endorsed before. Hmmm, a steaming bowl of noodles and Hyun Joong in my mind . I’m in heaven .


(credits to my sources and photos -no copyright infringement intended)

[Video] Kim Hyun Joong’s greeting to Trendy’s reader

credit: TherainaftershineMV@YT

[Scans] Kim Hyun Joong Featured on JUNON Magazine November 2011 Issue


Please don’t repost on any JAPANESE web sites for a while.

[Article] Kim HyunJoong-Park Yoochun, 'Close Acquaintances Born in Year 86' Are Hanryu Stars' Rival?! [11.09.22]

Source: Nate
English translation: Stephanie (@5StarsAs1/ or at
Please leave the credits remain intact when repost. TQ! :)

Both close acquaintances born in the year 1986, Kim HyunJoong & Park Yoochun are carrying out their active activities as an 'Hanryu Stars'.

Kim HyunJoong & Park Yoochun both had gained the title of Hanryu Actors through the drama 'Boys Over Flowers' and 'Sungkyunkwan Scandal' respectively. In addition, both of them are also the members of SS501 and TVXQ which both groups were the leader of K-pop to bring the Hanryu wave to overseas.

Debuting from the idol group SS501, Kim HyunJoong had participated in the drama 'Boys Over Flowers' in year 2009, and after that, he joined Bae YongJoon's agency, KeyEast, which then, he earned the title '2nd Bae Yongjoon'.

To add on, Kim HyunJoong have also made his music comeback on last June 2011, releasing his first solo mini album 'Break Down', and also had launched his promotions in Japan, China and etc. What's more was his title track 'Break Down' have also swept the 1st place in many music ranking charts across Asia like Japan 'Oricon' chart, Taiwan (G-Music/5 Music), Philippines' ASTRO chart, Thailand's Channel V, HongKong's KKbox, and many other countries as well.

Furthermore, he had once again proven himself as a Hanryu star through his promotions in many Asia countries as a solo singer on August 2011 in countries like Japan, Vietnam, Taiwan, Singapore, Malaysia etc.

Recently, Kim HyunJoong have also endorsed for the Japanese brand 'HeatFact', and have also proven his high level popularity in China through his participation in '2011 Very Perfect Shenzhen Concert' on 16th of September along with other top Chinese stars.

As Kim HyunJoong had revealed, he will be kicking off his Asia Tour concert starting this upcoming December.

On the other hand, Park Yoochun is also very well-received by many international fans as a singer and actor.

Through his first drama debut 'Sungkyunkwan Scandal', Park Yoochun received the Asia Most Popular Actor Awards in 'Seoul Drama Awards 2011' that was held last August. He had also held his first solo fanmeeting in Thailand on 17th of September to promote 'Sungkyunkwan Scandal'. This is the first time he held a fanmeeting as a actor, unlike many fanmeetings he have held together with JYJ in their world tour.

In the upcoming October, Park Yoochun will be striving the Hanryu wave into Europe. Together with his members, JYJ had launched their world tour concerts in 9 different countries since last April, and this time, it will be an exclusive performance they will be holding in Europe.

On 29th of October, JYJ will hold their first Europe concert in Spain at Palau Sant Jordi Stadium. They are also be planning to meet their fans in Germany on 6th of November.

In fact, Kim HyunJoong and Park Yoochun are known as close friends in the entertainment industry. From their singing debut to their drama acting debut, they had unfold a series of friendly competition between them, it really makes people wondering whether if both of them can reach a 'win-win' situation as a Hanryu stars in the future.

[Trans] Kim Hyun Joong in Taiwan's TRENDY Magazine Ish No. 27 (Date 2)

English translation by Lichi /


U:ZOOSIN Kim Hyun Joong, who haven't visited us for 2 years, finally landed Taiwan again. During the 4D3N schedule, he was in the Hi5 Touch Event with fans in the downpour, and answered truthfully people's questions to U:ZOOSIN in the press conference, also did the drawing for the personality tests to share his inner world and humor of 4D. The fansigning event held by the Korean cosmetics he endorses for attracted numerous fans, of which he saw Taiwanese fans' love and passion to him in person. Trendy was witness to U:ZOOSIN's charming out of sincerity all the way, and expects sincerely with everyone for KHJ's next visit for his Asia Tour coming soon.

The fanmeeting along with downpour, lightning and thundering.
Date: 2011/8/14
Location: Taipei Hankyu Department Square
Event: 2011 HIGH FIVE TOUCH Taipei Fanmeeting

The first public schedule after he alighted from the plane was to meet every GreenPea Princess in "2011 HIGH FIVE TOUCH Fanmeeting". Although it started officially at 3pm, fans still gathered at Dream Square in the early morning for the good spot to watch long-time-no-see KHJ. Before the event was started, it was packed with the crowds everywhere. In addition to many creative fan boards, we saw the printed cards being green in color surrounding all over the place. Everyone obeyed the rules for safety, no one was in uproar, believing that it's because people had nothing in mind except watching KHJ.

We didn't expect that the sky eventually couldn't hold back the rain drops, 20 minutes before KHJ arrived, it rained cats and dogs. In the fanmeeting, when Ken just appeared on the stage looking at the downpour, couldn't help but say, " That's the way it is...Because he's U:ZOOSIN! " of which people all had approval smiles. And then KHJ appeared on the stage, it's like he didn't want to let people wait too long, so he ran towards the stage fast. The vest with the plaid shirt made KHJ look very energetic, and the short blond hair being rare on him looked very refreshing. Right after he finished the speech, " Hello everyone, I am Kim Hyun Joong. (in Chinese)", it rumbled right away, of which it increased U:ZOOSIN's force inadvertently. The following was to talk about his future work plan, but whenever he opened his mouth, it rumbled. KHJ also burst into laughing. He repeatedly said that, everyone was drenched by the rain and would feel uncomfortable for sure, truly very grateful for everyone being here in the event to support. KHJ who always has affection for his fans made the Hi5ing upgrade to handshaking. Just saw him who extended his hand initially with smile to all the lucky fans who won the lucky draw, and had the eye contacts with them. Believing that they would feel that all the waiting was worthwhile at the moment.

KHJ's elegant manners and charming sweeping across in the press conference
Date: 2011/8/15
Location: Taipei Far East Plaza Hotel
Event: KHJ in Taiwan The Great Chinese Region Press Conference

The second day after landing Taiwan, KHJ carried on the press conference in Taipei Far East Plaza Hotel. Dressing in the black suit with open-collard shirt, which made the thin figure look extremely slender and handsome, and also staider comparing to the previous visits.
In the press conference, despite the session for fans to ask questions, KHJ also talked about many inner thoughts, of which it was very precious. Moreover, through drawing for the personality tests, people could get to peek his inner world.

U:ZOOSIN, I Got A Question!
In the press conference, Warner Music prepared the fans' I-GOT-A-QUESTION videos, and let the sassy questions from fans have the chance to be seen and heard by KHJ. In order to catch U:ZOOSIN's attention, fans put their best foot forward in the videos! The fan cosplaying a ghost asked KHJ if there were scary preternatural events happening during the album recording or MV shooting. Beyond the expectation, KHJ revealed that he has sensitive body physique, so he has ever felt the existence of that kind of things before. However, he said he didn't run across any over the album production and MV shooting. And comparing to ghosts, the difficult choreography he has danced for hundred times was even scarier. After the MV shooting was finished, himself and dancers all got sick. However, because of this, he didn't get nervous performing on stage anymore. KHJ's speech of " MV shooting was scarier than ghosts" made people on the scene couldn't stop laughing in the press conference.

Predicting and analyzing U:ZOOSIN
Ken kept asking him, and KHJ revealed the feeling for visiting Taiwan this time, " Really appreciate that people don't forget me and welcome me passionately!" Also he said that he doesn't mind being called 4D, and the reason he named himself U:ZOOSIN is because he hopes everyone can be very blessed, including the entire universe could be blessed! In the press conference, he revealed that yesterday he was served Shanghi cuisine, and every dish was delicious, so he ate up all. But he still concerned with Xiao Long Bao, and said with smile that he could have that at night, felt very happy.

The following was that Ken requested KHJ to do the drawing, including houses, ducks, fences, trees, the sun, the moon, rocks, roads, and mountains on the paper. Through the drawing personality test to find out U:ZOOSIN's inner world. Among which Ken laughed at the not-so-well-drawn duck, KHJ answered with no hesitation, "That's the way Korean ducks look like," which made people all burst into laughing. From the drawing, it could be interpreted that KHJ would be a good man who is in good relationship with his family and would take care of it. Moreover, he would see the other half on the same position as him and have no Chauvinism. And the tree would represent the number of friends, the host watched the few trees and then looked at KHJ. KHJ said because he drew many fruits on the trees, he would have many friends, of which it caused a sea of laughter. From the drawing, despite that his career could be interpreted to be as high as the sun, and it predicts that the kids would be another turning point for his career. Is it accurate or not on earth? Really curious.

U:ZOOSIN's Inner World
The second drawing personality test also was answered in a sea of laughter. From the drawing, it could be interpreted that KHJ would be considered someone often with smile by his family, and KHJ also nodded with saying he thought so as well. The blank which represented the future spouse was drawn with a candy, so the host Ken said she would be a sweet person. The blank for the future direction was drawn with an arrow pointing upward, so everyone all agreed that his career would still keep soaring up to the sky in the future. However, the blank representing for what kind of person KHJ would be in other people's eyes was drawn with the no smoking sign, of which the host couldn't help but ask if he was a serious person. KHJ said he's a little bit serious, but definitely not strict. The blank for the truest self was drawn with a clock, KHJ said seriously, "Yes, can't stop working, no time for the rest." The blank for the current state was drawn with picked yellow radish, KHJ explained, " Picked yellow radish is the required side dish for Zha Jiang Mein in Korea, of which it means sacrificing oneself to achieve a greater goal.", of which it earned applause for this cute U:ZOOSIN.

In the end of the press conference, KHJ wore a sincere smile and said that he felt sorry for no performances on stage during this visit, and hoped to dedicate the best performance to everyone in the concert. To add on, he also mentioned his affection to fans for the raining and thundering yesterday and his appreciations to them. Moreover, he said he would work hard on preparing for the new album, and thanked for everyone's support and love.